Jaime Rojas along with his wife, Jana
The Rojas family originally came from Tonala, Oaxaca, where they worked on traditional milpa (maize field) farming.
When they began working in Northern California vineyard’s in the 1960s, they brought with them a tradition of hard work and a focus on results.
Seeking work in the vineyards, Jaime’s father, Antonio, brought the family to Napa County and Sonoma County when Jaime was young.
As the wine business grew in Northern California, he recruited Jaime’s older brothers to work with him. Eventually, they were joined by the elder Rojas’ friends and their sons.
Jaime worked alongside his father and brothers for a while. He remembers thinking that one day he would like to work for himself. Over the years, he focused on learning as much as he could about vineyards, and always kept his dream alive of starting his own business.
When that day finally came, Jaime called together family members and friends, and together they formed the team that continues today as Napa Second Generation.
Jaime, along with a crew of well-trained, experienced workers, enjoys a high percentage of repeat business and relationships with almost all of his original clients today.
Now serving vineyards in Napa County, Sonoma County and Oregon.